ATRESMEDIA launches an innovative platform for adaptive and customised training
At Atresmedia, cybersecurity is a cornerstone that forms part of the corporate strategy. For this reason, in addition to using advanced technologies for protecting, detecting and responding to security incidents, a programme was launched to train people’s alertness and responsiveness, through the adoption of the Cyber Guru solution, the only one on the market that offers adaptive and customised training that, automatically and with the support of Machine Learning, presents each user with tests of greater or lesser difficulty depending on their level of preparedness.
Manuel Serrano Rubio
Chief Information Security Officer ATRESMEDIA
Mar Sánchez
Country Manager CYBER GURU
In an ever-expanding digitised world, the opportunities for innovation and growth are undeniable. However, this same transformation has made us more dependent on technology and, therefore, more vulnerable to new threats. In light of this, Atresmedia, as a leading audiovisual company, finds itself at the epicentre of this digital landscape and, faced with the fact that it is exposed to a range of cyber threats that could jeopardise the security of its infrastructure, the continuity and availability of its business and the integrity of its information – an invaluable asset -, it is therefore well aware of the importance of cybersecurity and its commitment to protecting its business.
Atresmedia has adopted a cybersecurity model that encompasses all the processes, technologies, assets and personnel involved in the Group’s information-related activities. This model is characterised by being transversal, constantly evolving and with a modular structure that incorporates new business needs.
Cybersecurity is not only a priority for Atresmedia, but also a cornerstone of its corporate strategy. In addition to implementing comprehensive security measures and constantly updating them, it uses advanced protection, detection and response technologies, working with recognised companies in the industry to monitor, protect and secure our infrastructure.
Aware that cybersecurity depends not only on technological tools, but also on human behaviour, at Atresmedia we invest in training our technical staff, adopting cybersecurity best practices and user awareness and training campaigns.
CYBER GURU, A POWERFUL ALLY
In an increasingly interconnected world, where information is a crucial asset, cybersecurity has become an imperative. Cyber Guru presents itself as a powerful ally in this battle, offering a cybersecurity awareness platform designed to strengthen the security culture within organisations. Its innovative approach is based on continuous, experiential training, enabling users to develop the skills and knowledge needed to identify, prevent and combat cyber threats.
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